01
Apple
The Beatles of all brands, Apple
tops our charts again. It continually proves that it is far more than just a phone, a
watch or earbuds. With Ted Lasso-like charm, it smoothly delivers millions of songs,
games and workouts to draw us into its always-inspiring ecosystem.
02
Peloton
It may have pedaled into America's
living rooms as a pandemic placeholder for gyms and fitness studios. But even as it
muddles through business challenges, its most loyal subscribers crave this motivating
community. It ranks first for pushing the status quo.
03
Spotify
It keeps its growth groove going
with a simple formula: More of what we want to hear and more ways to hear it. Even as it
navigates controversy, its podcasts and playlists of any sub-sub-genre help it break its
own records.
04
Bose
Has there ever been a brand promise
as welcome as "noise cancellation?" These high-quality products offer listeners
ever-more-satisfying ways to make that raucous reality fade away, easing our escape into
music.
05
Android
This bright green guy helms the
thinking person's operating system. Consumers love Android's value and getting maximum
control with their beloved Google, Samsung, Motorola, Lenovo and LG devices.
06
Instant Pot
Is it a kitchen appliance or a life
coach? Whether using it to make plain rice or Beef Bourguignon, Instant Pot has emerged
as a reliable and convenient helper in the house, with creative solutions that feed
people fast.
07
PlayStation
This is PS5's moment. The new
console keeps smashing sales records, proving that nothing can shake its hold on gamers'
love. And it makes sure familiar names, like Spider-Man and Madden, continue to be part
of the family.
08
Fitbit
For those looking to prioritize
their health, this brand is a steadfast accountabilibuddy. It's outgrown its
step-counting roots, offering smart-watches that rival fancier tech brands. And people
love its mental-health promise: Move more, feel better.
09
TED
The world is on a self-improvement
kick, and TED's resonant "Ideas worth spreading" mission is contagious–in a good way.
This is the single most inspirational brand in our research, helping us become more
creative, productive, empathic and even vulnerable.
10
USAA
It's a club few can join. But those
lucky enough to have access love the banking, car and home insurance it provides
military families. And they salute its personalized service, low rates and digital
precision.